12 Things They Don't Tell You!

So much hype about new business startups, excitement, encouragement, help, funding - yet...80% of all startups FAIL in first five years. Why?

What they don’t tell you when you’re a Start-up:

You will work more hours than you ever had to in your life for ANYTHING!
How to move from an idea to a small business!
You will not make money for two years before you even get noticed!
Nobody will really “help” you – there are lots of “how-to webinars” but nobody to guide you to know if you’re doing it right! Yes, there is a right way and there is a waste of time way!
Nobody will invest in your business. They will invest in an idea, but not the business. That is a start-up.
In a real start-up, you are doing it alone.
Partners don’t want to leave their ‘day job’ to work hard at something that makes no money. Priorities will always give way to the paying job.
You can’t find workers; you don’t have enough money to pay yourself let alone someone else.
Your first customers will leave after the project is complete and you gave them all your time, so you didn’t have time to develop others. You end up chasing work – it's like looking for a job every day!
People don’t want to invest in a small business – they will invest in an IDEA that solves a ‘perceived’ problem. As Americans…do we really have any problems we can’t solve?
You have no buying power for resources. You are paying top dollar for every piece of the process to produce your solution.
“Likes” do not turn into revenue. Remember the Outliers book – it takes 10,000 hours to mastery – NO shortcuts!